New Video: Lorde

It’s no secret I love Lorde, so it’s hard for me not to be enthusiastic about anything she produces. Team is the follow up to the oh-so-ridiculously-successful Royals, which poked fun at the seductiveness of grandeur and extravagance. In Team, similar themes play throughout, while stressing the importance of community and the frustration of obscurity. The video seems to be set in some dystopian environment, broken down and inhabited by the young, perhaps an exaggerated metaphor for the ‘city ruins’ in the track; it feels tribe like, unruly, and a little dark. Like the videos for Royals and Tennis Court (possibly the best video of 2013) it’s incredible visual but equally simplistic, and works beautifully well in parallel to the music.


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